Loro Piana
At Home
To keep up with technological innovation and implement the sales service with new digital tools, Loro Piana launches "At Home": the new personalized sales service for high profile customers.
Loro Piana "At home” service allows the most trusted and known guests to receive a personalized selection of products in the comfort of their home for their review and approval.
Grind studio was tasked with developing the creative solution suitable for describing the service by identifying the narrative and visual tone of voice consistent with the premium values that distinguish the brand.
The project was taken care of in every creative and productive aspect, from the drafting of the script, screenplay and storyboard to creative direction and development of every detail of the animation.
Credits
Creative Direction: GRIND STUDIO
Concept and Direction: ANDREA UNALI, SIMONE CERRONI
Design and Animation: GRIND STUDIO
Illustrations: GIORDANO POLONI
Year: 2020
Selected Works
GRIND HeroesMotion Design - Character Animation - 3D Animation
BERLUTI - Playoff3D Animation - Advertising
TED X The Age Of Care3d Animation, Motion Design
WISH YOU WERE HEREIllustration, Motion Design
DICE LightIllustration, Motion Design
ARVOKAS JewelryProduct Design, Luxury, Fashion, Jewelry
MONCLER Brand ProtectionProduct Design, Luxury, Fashion
RAY BAN OctagonProduct Design, Luxury, Fashion
DIADORA The Step ManifestoTyphography, Design, Beauty
BENETTI YachtsProduct Design, Luxury
MORESQUE FragranceProduct Design, Beauty
MAZZOLARI Since 1881Typhography Design, Beauty
LORO PIANA At HomeMotion Design - Character Animation - Illustration